Case study
National League
Rebuilding a Digital Fanbase
The National League faced this exact challenge, with their follower count at 6,000 after three years. We stepped in to turn the tide. Shifting from a visual content strategy to a content-rich approach, we took over full community management. This included live remote coverage of games and producing a constant stream of engaging content—videos, photos, and visuals. Notably, we provided live coverage of each game during the finals to create real-time content.The results were remarkable. In just eight months, the National League's followers skyrocketed from 5,000 to 33,000, marking a 460% increase. Our strategy not only rebuilt their digital presence but also significantly enhanced fan engagement.
